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About

Direct yet conceptual. Provocative and engaging. Design & illustration for brands.

 
 

Hi 👋🏼 I’m Piyush, London based Senior Product designer specializing in Design system, currently working with a Primark. with experience shaping scalable design foundations across web, iOS, and Android. I bridge creativity and systems thinking — building robust design systems that empower teams, improve consistency, and accelerate delivery.

I’ve led the creation of a company-wide design system from scratch, securing buy-in at the C-suite level and driving adoption across product, engineering, and design teams. My approach balances hands-on craft with strategic governance, ensuring every component not only looks great but also performs seamlessly in code.

Passionate about design at scale, I thrive at the intersection of design, technology, and business impact — helping organisations deliver experiences that are both user-friendly and future-ready. I have worked for the FTSE 100/250 clients like G4S, Anglo American, JD Sports, Foxtons, XP Power, Rolls Royce etc.

When not working, you can find me sketching, watching documentaries, and playing puzzles.

 
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